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“Getting things done”, that famous slogan from David Allen does not mean, that you`ll have to do perfect. Perfection rarely exists and it takes so long. It is often better to achieve a satisfactory result, than no result at all. If we go for 100%, we often get too expensive, take too long or give […]
Category Archives: Uncategorized
07
Jun
Jun
Permission Marketing Reloaded: The concept coined by Seth Godin in 1999 and describes a marketing concept where marketers obtain the consumer’s permission before advancing to the purchasing process. This form of marketing is mostly used in e-marketing by online marketers. Its opposite is Interruption Marketing. Permission Marketing, as its name implies, requires the marketer to obtain […]
02
Mar
Mar
Tesla does not threaten the dominance of german carmakers anymore – Tesla beats the germans on their own turf. According to market researcher Jato Dynamics and Automotive New Europe, Tesla sold about 16.100 Tesla S in Europe, significantly more than “runner up” Mercedes S-Klasse with about 13.300 cars and certainly more than BMW on third […]
01
Mar
Mar
If you think you can, you can! And if you think you can’t, you can’t! Oldie but Goldie from Henry Ford. He expressed about 64,7% what we know today from positive and motivational psychology in just two sentences. Master of efficiency, that he was.
01
Mar
Mar
If my teachers at school had had guns, I`d long been dead! So far about US-Presidents Trumps idea, arming teachers. Who says they won´t run amok, too? Or are as triggerhappy as others? Or just shoot pupils they dislike? Well, some might argue, that wasn`t a bad thing in every case … and not the […]
15
Feb
Feb
From its origins, Valentine´s Day was not exclusive for lovers, but a christian feast for all, men, women and children alike. So, enjoy Valentine`s Day! Especially since we are on the brink of war again, regarding the recent turkish operations in Syria a n d Cyprus … And for the Chinese, Christian, Buddhist alike: Happy […]
02
Jan
Jan
2017 was a difficult year. More questions were raised globally then answered. The reaction of politicians and the business world was merely tactical too often. 2018 we all should think a lot more long term, holistically, strategically, humanly. And act upon it. We enter an era of sea change. Ecology, security, economy and business are […]
27
Dec
Dec
Merry christmas and happy new year to all my clients, partners, colleagues and friends. May the force be with you stronger than ever in 2018.
26
Sep
Sep
Don`t hesitate, just do it: 1. Look for unsolved problems, unserved wants and needs 2. Build an easy, quick and cheap prototype that focusses No. 1 3. Test product with lead customer (b2c / b2b) 4. Get feedback and improve 5. Use feedback cycle of – let´s say – every month (see: Scrum!) 6. When lead […]