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Insurance & Innovation 2018 – neue Publikation mit Artikel zu Digital Leadership

Der Band Insurance & Innovation 2018 erscheint mit den neuesten Ideen und Erfolgskonzepte von Experten aus der Praxis. Dieses Jahr mit meinem Beitrag zu Digital Leadership, in dem erklärt wird, warum New Work mehr ist als ein Buzz Word. Und Digital Leadership nicht nur für Startups oder Tech-Unternehmen das Führungsmodell der Zukunft ist.

Denn die Versicherungsbranche steht vor immensen Herausforderungen: Mit der fortschreitenden Digitalisierung, der zunehmenden Regulierung und den anhaltend niedrigen Zinsen tun sich die Versicherungsunternehmen zum großen Teil immer noch schwer. Innovationen werden oft nicht als Chancen begriffen, sondern als Angriff auf Bestehendes. Und schon befinden sich viele Unternehmen der Versicherungswirtschaft mitten in einem bisher unbekannten Wettlauf mit InsurTechs. Oder bald großen Tech-Unternehmen wie Amazon, die ihr Erfolgsmodell in neue Märkte schieben.

Den Wettlauf kann nur der gewinnen, der es gleichzeitig schafft, Kunden, Partner und Mitarbeiter aktiv mit in die Digitale Transformation einzubinden. Bei allen (digitalen) Herausforderungen, die in der kommenden Jahren auf die Versicherungsbranche zukommen, geht es darum, den Menschen in den Mittelpunkt zu stellen. Nur so lässt sich das Vertrauen der Kunden und Mitarbeiter erneuern und erhalten.

In diesem dynamischen und komplexen Veränderungskosmos bietet diese Publikation genau im rechten Moment eine brilliante Auswahl an Praxisbeispielen verschiedenster Versicherungen. Die Beispiele stammen aus dem gesamten deutschsprachigen Raum – also aus allen DACH-Ländern. Sie zeigen detailliert und nachvollziehbar auf, wie mit Innovationen den Herausforderungen der Zukunft begegnet werden kann. Das Buch möchte inspirieren und dazu ermutigen, neue Wege zu gehen. Nicht nur, aber vor allem Führungskräfte und Entscheider in Versicherungen, die kreativ und strategisch handeln, erhalten hier die perfekten Blaupausen für die eigenen Innovationsprojekte, praktische Anregungen und methodische best practices.

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